The Differences Between Microsoft IIS Server, Apache Web Server, and Research Paper

The Differences Between Microsoft IIS Server, Apache Web Server, and Other Web Server Hosting Applications - Research Paper Example Web server stores web pages (contain graphics, text, and multimedia) written using mark up language, and they serve static content across the network to a client’s computer web-browser program. The browser and the server communicate using HTTP. A web server provides essential services across the network to both the private users within organizations, or to public users through the internet, and manages network resources. This is usually based on client-server computing, whereby the client represents the user’s workstations, which acquire services from the server. Web servers contain the following components; platform (computer hardware, network operating system, and software), software (receives and processes requests for documents), and information. There is a variety of web servers; this includes Apache HTTP server, Internet Information Services, Lighttpd, Sun Java System Web Server, Apache Tomcat, Xitami, Zues, and Jigsaw server. They possess an IP address, and a dom ain name, both of which are used for request, retrieval, and sending of information to clients and other servers (Yeager, McGrath, 1996). Microsoft IIS Server IIS is Microsoft’s web server, which runs under versions of windows 2000, 2003, and 2008. IIS describes different servers and services responsible for transferring files, supporting user communication, and publishing information. IIS is composed of five components handled by a number of service hosts. It has HTTP capabilities added to the windows operating system and supports the worldwide publishing services, protocols such as FTP service, Network News Transfer Protocol (NNTP) service, and SMTP service for e-mail. Its operating system supports .NET applications, and it allows efficient addition of internet capabilities that weave directly into the organizations infrastructure (Jones, Brown, 2003). Advantages of IIS IIS improves the performance for both static and dynamic pages. Stability is guaranteed in terms of prote ction of individual processes so that problems with clients or third party application do not result in slowing down or crashing the entire system. IIS enables users to run different applications using the browser, without installation of special software. IIS applications are compatible with a variety of browser software and operating systems, and provide a familiar development environment and model. It provides reusability of components through the ease of access of web classes from subsequent web classes. IIS prevents non-malicious scripts from modifying files through its expanded set of authentication methods, hence guaranteeing security. The IIS has a variety of features including application health monitoring, dynamic content caching (reduces CPU overhead), process isolation (enables assigning applications to different pools), and improved logging. IIS is multithreaded. Disadvantages of IIS The IIS is designed to work under the windows environment only hence limiting its funct ionality, IIS limits users to HTTP only while using Windows XP and Windows server 2003. There are overhead costs incurred in terms of purchasing the product, and installation. Apache Web Server Apache is a program that runs under a suitable multitasking operating

BURGER KING CASE STUDY Term Paper Example | Topics and Well Written Essays - 1250 words

BURGER KING CASE STUDY - Term Paper Example Experts suggested that the campaign was a clear indicator that Burger King was the favorite burger of the Americans. This is because consumers ate Whopper more often than the other products. The campaign also doubled Whopper sales in the quarter that ended on December 2007. The burger also got a replica of Whopper at Madame Tussauds in the same year. The campaign was able to reach both the old and the young. It was also well received by the advertising and branding experts (Faheem 3). The Pros and Cons of Using Viral Marketing Campaigns to Promote a Product Consumers are capable of spreading online information about services and products to their peers through forwarding e-mail through viral marketing campaigns. Because the information spreads very fast and through the online medium, it cannot be obstructed by geographical boundaries. Therefore, it has the ability to reach many potential customers within a very short time (Dekimpe, Gijsbrechts, and Wuyts 257). Viral marketing assists a business to remain afloat in the competitive business world through a strategy that is easy to incorporate in a defined buyer-society and empower the unattached audience with marketing tips, guidance, and training. The word of mouth idea strengthens the peer-to-peer recommendation of the service or product. It also assists the business to get revenue from local interest in the scheme (Borade 1). There are possible risks linked with the use of viral marketing campaigns. When the message spreads like a virus over the internet, it is difficult to gain control of the process again. Furthermore, because the customers are free to spread any message, it is impossible to control the message they are writing to their peers. When consumers are unable to edit the message, they are less likely to spread the message thus making the campaign ineffective. If the process of spreading the messages gets out of control, it may cause logistical issues such as high costs and slowing down of the Web s ites (Dekimpe, Gijsbrechts, Wuyts 261). Thus, the process can be costly to the company if gets out of control. Factors That Resulted In the Success of the Whopper Freakout Campaign The success of the Whopper Freakout campaign can be asserted by the innovative advertising campaigns that Burger King had run back in the late 1950s. The most successful of all the campaigns was the 1974 â€Å"Have it Your Way† campaign, which motivated customers to order a burger the way they preferred it. In the following years, the fast food company has launched a number of innovative and unconventional campaigns that assisted Burger King in increasing its visibility among the target customers and promote its products. Another factor that can be attributed to its success is the fact the campaign featured a viral marketing website, which was composed of the videotaped consumer reactions. The campaign was also backed by other promotional components such as print, online ads, and TV advertisements. A reputable company CP + B. designed the advertisements (Faheem 3). The Whopper Freakout campaign generated a lot of interest among the target consumers who consisted of the technology savvy youngsters and it quickly spread by the word-of-mouth marketing (Faheem 3). In other words, the campaign made people start talking about the products as they even spread through the internet. Word-of-mouth marketing puts the brand directly into the conversations among